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                  CRMAdvocate Today - December 5, 2005

  "OUR TAKE" (more)

  12/5/05 - CRM For ChargeBacks
A few issues ago, I asked you if there were any topics you would like to see addressed in this column.. Today, I thought I would try something new and ask you a question asked by one reader. I hope over time to cover many of the topics but it may take a while. So bear with me.
 
He asks, "I have a rather unique question: cost allocation. The primary goal of our new CRM system is to generate reports through which we will allocate our costs back to the business units. Does anyone else out there use CRM to reward business units that minimize the need for their customers to contact the organization and subsequently punish (charge) those who purposely or inadvertently increase customers' contacts?"
 
I don't have a specific example to share with this reader so I thought I would ask you. Does your organization use CRM for chargebacks? If so, please let me know. I imagine other readers would appreciate best practice information as well.
 
Gary Lemke, Publisher
(Share your thoughts)
 

  TODAY'S NEWS (more)

Westbury announced the release of a new version of the successful Self Service Portal solution. This new release offers advanced service request management capabilities for the new HP OpenView Service Desk 5.0 platform.

Aspect Software and Leo J. Shapiro and Associates announced the results of the inaugural Aspect Contact Center Satisfaction Index, a published independent survey of consumer experience versus expectations of contact center interactions in North America. Some of the key findings include: 23 percent of consumers feel that contact center interactions fall short of their expectations; Contact center managers overestimate consumer satisfaction with their performance with 90 percent believing they meet or exceed consumer expectations; but only 77 percent of consumers agree, Contact centers received a C- (72%) for consumer satisfaction across the valued people-related measures of Empathy and Advocacy.

Just as an athlete outgrows the same old workout routine, Polar Electro, a fitness equipment manufacturer, outgrew its basic contact management system to the point of limiting the reach of marketing programs and hindering profitability. So, the company turned to GoldMine Corporate Edition from FrontRange Solutions and FrontRange Solutions Partner Simple Technologies, a subsidiary of 2M Technologies Inc., to synchronize e-mail, calendars and contact records.

StayinFront announced that Basel has extended their use of StayinFront's solutions and support for Roche business units throughout Central and Eastern Europe.

Exstream Software announced that Data One is using its Dialogue enterprise personalization software to maintain a technological advantage over competitors by offering its customers the best integrated document services available.

SDL International announced outstanding results using the SDL Knowledge-based Translation System (SDL KbT System) at the Chrysler Group of DaimlerChrysler AG. The unique combination of integrated technologies, skilled linguists and closely controlled processes has delivered dramatic improvements, enabling rapid production of high-quality online service documentation at much lower costs than previously possible.

Mercom Systems announced the launch of its integrated Audiolog voice recording solution for Motorola Dimetra TETRA. Mercom Systems has achieved the 'Approved Solution' endorsement for its Audiolog voice recording solution, after testing at Motorola's test laboratories in Copenhagen, Denmark.

Remend announced that it has raised an additional $4.2 million in Series A financing that will be used to accelerate market expansion and continued development of Remend Manager, its solution for mortgage servicers and lenders.

TechTeam Global announced a three-year contract renewal with Ford Motor Company to provide single-point-of- contact (SPOC) support services for clients who utilize Ford Motor Company's IT products and services. This contract encompasses help-desk support, desktop support, and program management services for Ford Motor Company, Ford Financial, and Ford Motor Company's Premier Auto Group.

RareMethod Capital is pleased to announce a non-brokered private placement to raise proceeds of up to $750,000. Rare Method will offer for sale a maximum of 3,000,000 common shares (the"Shares") at $0.25 per common share (the "Offering"). Insiders will subscribe for a significant portion of the Offering. The Offering is expected to close on or before December 15, 2005.

 FEATURE WEBCAST (more)

"Contact Centers with Nine Lives: Business Continuity Strategies"

Ed Margulies, COO, Telephony@Work

In today's contact center, it is increasingly more important to develop a hedge against disaster. Take labor strikes, power outages, terrorism and natural disasters. What steps have you put into place to ensure maximum up time for your operation? In this session, you will learn how to identify the most essential business continuity disciplines and strategies for smooth transition and recovery during exigent circumstances. Learn how you can mitigate risk in your contact center and maintain workflow integrity with the proper tools. Session topics include: Disaster Recovery, Transactional integrity and security, and Graceful Operations Scaling & Implementation.

  

CRMAdvocate Stock Index
CRMSI46.09  -0.42%
Dow Jones10,877.51  -0.32%
Nasdaq2,273.37  0.27%
S&P 5001,265.08  0.03%
Top Gainers
Astea15.45  1.09 
ICT Group16.0101  0.54 
Convergys17.26  0.51 
Top Losers
salesforce.com31.58  -1.36 
NICE44.36  -0.64 
AVAYA11.25  -0.41 
Complete Stock Index
As of close 12/02/05
Linking Customer Feedback to Business Results
 

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White Papers (more)

(Feature) Grow Your Business - The Value of Knowledge in the Contact Center - The universal agent desktop is at its core a knowledge-enhancing tool, designed to provide agents with only the most relevant information and functionality to do their jobs, and only at the most relevant and appropriate times.(Cincom)
Stinky Branding - The smell of armpits, dirty laundry, and soiled diapers are all now highly sought-after scents, as companies, pursuing smelly-branding have all lined up, excited for having exclusive rights to aromas which they can use to bring odor to their lifeless products. Like, peachy-smelly-bras or chocolate-smelly-underpants and so on.(ABC Namebank)
A Philosophy of Success - Sam Falletta built a successful career with incept Corporation over the past eight years. Incept provides direct marketing services for commercial businesses, from medium size to Fortune 500 firms, and is a leader in the blood donor recruitment industry. Falletta was recently promoted to the position of President.(Incept Corporation)
Will Enterprise Search Tools Help Your Sales Reps Sell More? - Understanding the difference between Enterprise Search Tools (ex. Google) and Technologies Specializing in Sales Knowledge Sharing(Involve Technology)
Using an Online Survey to Put Customers on Your Side - To win over hesitant advertisers, wouldn't it be helpful to have an 8 million standing army on your side? Guideposts, a leading publisher of inspirational books and magazines with a total circulation of over 8 million, decided it was time to try some innovative techniques to reach out to customers and show the advertisers the full power of its readership community.(WebSurveyor)
CEM Panel Discussion - Customer experience management (CEM) is garnering a great deal of attention in the CRM industry. A panel of industry experts discuss the importance of CEM to the enterprise and shed light on what it will take to successfully implement a winning strategy.(CRM Association)
When Customers and Agents Make "Noise" from Surveying and How to Fix It - We have learned not to take things at face value. Naturally, we seem to question everything we see, read, observe and hear. How unnatural is it then that the management team does not question enough about its CUSTOMER Metrics? The inherent problem lies in the types of figures we are looking at without questioning.(Customer Relationship Metrics, L.C.)
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