Search

                  CRMAdvocate Today - November 30, 2005

  "OUR TAKE" (more)

  11/30/05 - Net Promoter - Necessary, But Not Sufficient
I received some well articulated messages regarding my thoughts on making the customer satisfaction survey simpler by getting to the heart of the loyalty questions. Many in the industry call it the Net Promoter score; I call it the acid test. The acid test is this: "How likely is it that you would recommend our company to a friend?"
 
The responses were fairly uniform suggesting the Net Promoter score is a great high level metric but more detailed data is needed to understand what changes will improve customer loyalty. Other questions like, "What don't you like" or "What can we do better?" often help organizations direct the required changes.
 
I certainly agree with those comments and hope people don't stop at institutionalizing Net Promoter metrics. Or, for most organizations, start using this very important tool. Any guess on what percentage of today's organizations actively measure Net Promoter scores?
 
Gary Lemke, Publisher
(Share your thoughts)
 

  TODAY'S NEWS (more)

Primary Matters announces the release of a new White Paper titled "Selling Technology to Customer Support and Contact Centers". This paper provides insight into the use of activity-based ROI/TCO analysis by vendors to quantify the impact of new technology for customer support and contact centers.

Infinity Info Systems announced that Trexis is joining its team. Together, the combined company will offer a broader range of services and expertise, including CRM solutions for financial services, publishing, life sciences, food and facility management, and business services customers.

LivePerson announced the availability of Timpani 7.5, the newest release of its hosted enterprise software solution. By supplying enhanced capabilities that enable ongoing refinement of online sales, marketing and service activities, Timpani 7.5 enables LivePerson clients to improve conversion rates and increase customer satisfaction.

neuf Cegetel has deployed a VoIP solution from Nortel to provide carrier-grade voice services over DSL broadband access to businesses and consumers throughout France.

ICT GROUP and APX Logistics announced an integrated joint marketing initiative. ICT GROUP's alerting service utilizes advanced interactive voice response (IVR) technology to provide customers with useful information through the delivery of automated, customized messages.

RightNow announced that Susan Carstensen, CFO, will be participating in an On Demand software panel, hosted by Think Equity Partners, on Wednesday, November 30, 2005 at noon (ET) in Boston, MA.

NextNine announced that it has accepted an invitation to serve as a presenter at Broadband Europe 2005 (BBE) in Bordeaux, France, on Monday December 12, 2005, at 5:00 PM. Entitled, "Defining Next Generation Broadband Service and Support Using the Proactive Automated Approach," this presentation will provide an in-depth look at NextNine's Virtual Support Engineer concept.

The Sant Corporation announces the results of its global customer satisfaction survey. The August 2005 research reveals that companies implementing Sant Suite software realized an average productivity improvement of 37 percent with a win rate increase of 25 percent. The research also reveals data related to customer satisfaction, cross selling, technical support, and business outcomes.

SupportSoft announced with Thomson the successful integration of products from both companies to automate the installation of triple play services. The two companies will initially showcase the combined solution's capabilities for "zero-touch configuration" of DSL CPE, as well as online customer-driven installation for either new VoIP or IPTV service upgrades at a series of demonstrations this week in Germany.

ViryaNet announced that Gold Coast Water (GCW), a utility providing water and wastewater products and services to residential and commercial customers in Queensland, Australia, has contracted with ViryaNet to implement ViryaNet's FOCUS product. GCW intends to use ViryaNet's FOCUS product to improve the operational performance of its field service delivery organization.

 FEATURE WEBCAST (more)

"From Tactical to Strategic: The Workforce Optimization Maturity Model"

Bill Durr, Principal Solutions Consultant, Witness Systems

Asking about the maturity of a contact center is certainly a delicate matter. But it is a question that has to be asked. In this webcast, we explore a maturity model that gives you new insights into your own organization and explores how you can make your contact center a change agent for the entire business. What you will hear will help you move from a tactical to strategic way of thinking, especially in the area of workforce optimization. So if you are dealing with the unprecedented pressures brought on by the Internet, hyper-competition, and voice over IP along with the familiar demands of cost-cutting and employee retention, this webcast is for you. Register now to receive your complimentary copy of Witness' latest white papers: "Reinvention of Workforce Management" and "Reinvention of Quality Monitoring."

  

#N/A
CRMAdvocate Stock Index
Dow Jones10,888.16  -0.02%
Nasdaq2,232.71  -0.30%
S&P 5001,257.48  0.00%
Top Gainers
Sykes13.36  1.20 
Amdocs26.5  0.75 
SAP44.93  0.61 
Top Losers
Tekelec12.78  -0.77 
salesforce.com30.57  -0.66 
Vignette16.62  -0.51 
Complete Stock Index
As of close 11/29/05
Linking Customer Feedback to Business Results
 

 GET YOUR OWN COPY OF CRMAdvocate

Read Less. Know More. Still reading a forwarded copy?
CRMAdvocate is everything you need to know about CRM because we do the hard work for you consolidating over 40 sources of CRM knowledge into one, easy to read format.
- Click here for your free newsletter subscription.

 

  

Verint

 
 
Events (more)

(Feature) February 27 - March 01, 2006: Linking Customer Feedback to Business Results - Looking for new ways to get more actionability out of your customer data? Interested in innovative ideas for responding to your customers to drive business improvement and profitability? Welcome to IIR's 10th annual Linking Customer Feedback to Business Results.
 

  WEBCASTS (more)

 · Listen Now!  From Tactical to Strategic: The Workforce Optimization Maturity Model - (RealMarket Live!)
 · December 01 The Top 10 ways Business Intelligence Will Transform your Call Center - (CRMXchange)
 · December 06 Insight from Interactions for Real Business Insight - Contact Center Analytics Business Cases - (CRMXchange)
 · December 08 Best Practices on Calculating the ROI for Implementing Speech Developing a Business Case - (CRMXchange)
 · December 08 Maximizing Customer Value: Moving Beyond Satisfaction to Engagement and Loyalty - (CRM Association)
 · December 08 Managing the Financial Services Contact Center in Real Time for Performance and Profitability - (eGlue)
 · December 14 X Marks the Profit: Unlock the Mailstream Opportunity Chest - (Peppers and Rogers Group)
 · On-Demand Keeping the Customer in View - (Oracle)
 · On-Demand Switching the Focus to Asset-Centric Security - (3COM)
You are currently subscribed as $subst('Recip.EmailAddr'). To unsubscribe send a blank email to %%email.unsub%%.