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       "Week in Review"    September 18 - September 23, 2005

 FEATURE WEBCAST (more)

"CRM's Secret Sauce - Everything You Need to Know About CRM"

Gary Lemke, Founder and Publisher, CRMAdvocate

Ah CRM . . . So much investment, so little return. Even today, a great divide exists between the promise and the benefit of CRM. Why? The answer is a paradox of simplicity and complexity - that is, the straightforward desire for customer satisfaction, loyalty and retention against an unyielding realization that not all customers act the same. Nor are all customers valued equally. This webcast is the first in a series on a single strategic focus and metric that can catapult your organization to the next level of revenue growth and profitability. Listen now to learn more.


  TOP NEWS OF THE WEEK (more)

ATG announced the availability of its new Wisdom-enabled ATG Service Suite and unveiled ATG Wisdom, its strategy for enabling enterprises to create a more relevant and consistent experience for their customers, across the Web, e-mail, call center, and mobile channels; and throughout the marketing, commerce, and service lifecycle.

Hewlett-Packard plans to acquire IT asset and service management software vendor Peregrine Systems in a cash deal for $425 million. By integrating Peregrine's products into its HP OpenView systems management suite, HP said it hopes to position itself as one of the market leaders in asset management software.

UniPress announced a new add-on module for its FootPrints line of web-based service desk products. The new module, FootPrints Change Management, provides a tool for help desk and support organizations to automate and control IT change management activities.

SAP announced that it is acquiring privately-held, Toronto, Canada-based Triversity, a North American provider of point-of-sale (POS) software solutions. The announcement was made at Triversity's Retail Summit and Executive Conference, being held in Phoenix, Arizona, Sept. 18-20.

Outsourced call center agent positions in the United States are losing their share of the global market, according to new research by independent market analysis firm Datamonitor (DTM.L). The report, "Contact Center Outsourcing in the United States," says that tight profit margins are driving outsourcers to move offshore and automate where viable. Canada, India and the Philippines are expected to be the beneficiaries. In a shrinking market, outsourcers are being forced to reinvent themselves by merging, partnering or competing with other types of companies in a bid to stay in the game and seize market share.

Pandora Networks and salesforce.com announced the availability of Pandora's Worksmart On Demand IP Communications service for AppExchange. Built on salesforce.com's Appforce on-demand platform, Worksmart for AppExchange is available immediately for preview in the AppExchange, and will be generally available at the same time as the Salesforce Winter '06 release.

Nortel introduced its 'Expert Anywhere' Contact Solution, making it possible for companies to tap experts across an organization, expanding the pool of customer service agents without the high cost of maintaining centralized and regional contact centers or setting up expert knowledge workers as formal contact center agents.

Mercury Interactive announced it has acquired BeatBox Technologies (formerly ClickCadence LLC). Under the terms of the acquisition, which closed on September 1, 2005, Mercury will pay approximately $14 million in cash. Mercury also announced it has acquired the m-Test wireless testing technology from Intuwave, a Mercury partner based in the United Kingdom. Under the terms of the m-Test technology acquisition, which closed on July 26, 2005, Mercury paid cash and entered into certain licensing arrangements in exchange for specified intellectual property assets from Intuwave.

Conexio Managed Services announced the acquisition of the assets of TJBA of Monroe, MI. The combined company will operate under the name "Conexio Managed Services, LLC."

Genticity will unveil new enhancements to its business intelligence tool set, combining reporting, analysis, scorecards and performance monitoring within its award-winning integrated web-based desktop. Customer1 is introducing the Customer1 Reporting Matrix, designed to extend business intelligence to all levels of the Contact Center and the Enterprise, while lessening the demand on information technology resources.

  "OUR TAKE" (more)

  9/23/05 - At Least They Use First Names
Big vendors make easy targets. Lately, I wonder if I've picked on the Siebel/Oracle merger too much. It's really more self-flagellation because no one has beaten me up for my sometimes cutting comments. However, I don't want you to think that I'm picking sides to promote or bash any particular vendor. I call 'em like I see 'em.
 
You may know that I offer this space to opposing opinions so I want to share a letter I received from Bruce Cleveland of Siebel. In the letter, he basically says, "not so fast" to those that think Siebel CRM OnDemand will go away. The letter addresses specific claims made by Salesforce.com CEO Marc Benioff and clarifies what is possible with the Siebel platform moving forward. Click here to read the whole text.
 
Game on!
 
Gary Lemke, Publisher
(Share your thoughts)
 

 

 
 
Research Notes (more)

(Feature) Why Oracle CRM Is Only the 4th Choice - An Independent Survey and Perspectives from Global / China Experts on Oracle(GCCRM)
How to Complete the Customer Self-Service Picture - Enterprise Reporting has become a critical component of Customer Self-Service. This is especially true in service businesses where customers place a premium on information and online information delivery, and account management is increasingly becoming the most efficient (and desired) way to interact with and serve them. (Actuate)
Optimizing Online Service to Build Effective Customer Relationships - Customer service plays an important role in the shopping decisions consumers make across sales channels. As their satisfaction with online service wanes, online buyers turn to staff-intensive, phone-based service, and will make purchasing decisions based on past service experiences. Amid elevated stakes for high-value buyers, consumers are seeking improved access to knowledgeable service staff and speedy resolution of their increasingly prevalent service issues. Consumers will continue to find phone and e-mail to be the most satisfying channels for service resolution. (ATG)
Microsoft Enters the Contact Center Market - One of the biggest challenges in creating a Contact Center has been the diversity of components needed to build a center.(Ventana Research)
Witness Completes Acquisition of Blue Pumpkin - Witness Systems finalized their takeover of Blue Pumpkin Software. This event is part of a consolidation and expansion trend withing the Contact Center marketplace which enables focused vendors to increase the footprint of their solutions.(Ventana Research)

  WEBCASTS (more)

 · Listen Now!  CRM's Secret Sauce - Everything You Need to Know About CRM - (RealMarket Live!)
 · September 27 Reach Out to the Lucrative SMB Market - (IBM)
 · September 27 Reach Out to the Lucrative SMB Market - (CMP)
 · September 29 Using a Time-to-Value Equation When Choosing an Enterprise LMS: OutStart Evolution LMS Versus Traditional LMS's - (OutStart)
 · October 12 Predicting Profit: Build the Forward-Looking Enterprise - (Peppers & Rogers Group)
 · On-Demand Keeping the Customer in View - (Oracle)
 · On-Demand Switching the Focus to Asset-Centric Security - (3COM)
 

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Unipress

 
 
White Papers (more)

(Feature) CRM Integration Across Marketing, Sales and Service - Many companies fail to appreciate the importance of developing specific, well-defined, and integrated business processes focused on the customer. This paper covers eleven key customer-focused processes and success factors associated with implementing process change.(Siebel)
Hammering the Siebel Communications Server - To a Call Center agent, "Siebel" really means a desktop and everything that supports it (application servers, databases), a phone and everything that supports it (switches, routing, IVRs and telephony infrastructure), and the link between the two worlds - Computer-Telephony Interface, or CTI. CTI is not manufactured by Siebel but the perceived health of your "Siebel" application is intimately related to the health of the CTI integration.(Empirix)
Application Management: Optimizing Your Contact Center Technology Investment - In the aftermath of heavy technology spending, contact center managers are no longer looking to expand their portfolio of technology investments but rather explore methods for exploiting those in which they have already invested.(DataMonitor)

 
 
Articles (more)

(Feature) Goofing up Global CRM - The biggest threat to global business is the Income Statement. Think of the top line entry: Revenue. And if you're a company doing business globally, that means global revenue. You want it. And your markets are bursting with possibility. Look at China, India, South Africa, Australia, the EU (hey, no constitution yet, but still they're consuming frantically).(CRMToday)
Microsoft Warms Up Telephony Plans - "What they want to do ultimately is own the interface," says Irwin Lazar, an analyst with Burton Group. "They want to provide that client on the desktop, the mobile phone, the softphone regardless of the backend [voice] system." (Contact Center Today)
Siebel Insists CRM OnDemand Will Continue - "If Oracle got rid of CRM OnDemand, it would be really foolish," said Yankee Group analyst Sheryl Kingstone. She pointed out that during every acquisition involving a rollup strategy, rumors begin flying about which products will be axed. But in this case, Oracle has stated that one of the reasons it wanted to buy Siebel was because of OnDemand. (CRMDaily)
Oracle Set To Purchase Siebel for $5.85B - With sales growth tapering off in Oracle's core business of database software, company CEO Larry Ellison set out in 2003 to become a more formidable force in business applications through acquisitions.(CRMDaily)
Focus On Customer Experience - A growing number of businesses are spending more time and money on technology to improve virtually every aspect of customer interaction.()

 
 
Case Studies (more)

(Feature) Kronos Incorporated with Citrix GoToAssist - Citrix GoToAssist interfaces with Kronos' internal products and provides a strong support solution for Kronos. Key benifits that Kronos sees include reduced costs while improving quality of service, increased customer satisfaction and loyalty, improved first-call resolution, measured success with comprehensive reporting functionality, and Citrix can have someone up and running within 48 hours with no additional infrastruction needed.(Citrix Online)
Barrie Hydro Adds Energy to its Help Desk with LiveTime - The implementation of LiveTime Help Desk has allowed Barrie Hydro to benefit from built-in reporting.(LiveTime)
Bank of America with IEX - Customer satisfaction scores have exceeded the bank associates goals as a result of using adherence scores as an incentive for identifying behavior that exceed team goals.(IEX Corporation, a Tekelec Company)
Witness Helps 4 Wheel Parts - By deploying eQuality ContactStore for IP within its Cisco converged voice and data environment, 4 Wheel Parts has been able to achieve the following results * Increased agent monitoring efficiency by 30 percent * Increased sales and order volume by eight percent * Enhanced training and development program.(Witness Systems)
MessageOne Improves Salesforce.com with InsideScoop - Sales users are no longer spending time to copy and paste date into Salesforce.com. Instead, they get all the research they need for companies and contacts right at their fingertips.(InsideScoop, Salesforce.com)

 
 
Events (more)

(Feature) Oct 9-12, 2005: SSPA Conference - The conference remains on the very same dates with the same amazing program in the city where anything is possible, Las Vegas. The conference hotel is the Mandalay Bay. Please register for the conference as soon as you possibly can. By registering early, you can assist us in finalizing the numerous logistics required due to the quick transition to Las Vegas and the Mandalay Bay. **There is no need to register if you already registered for the conference when the location was in New Orleans.
Sept 26-29, 2005: Loyalty World - Inspiring loyalty is more than building a rewards programme. It's about providing customers with a truly unique and interactive experience that will develop an emotional connection with your brand.
Oct 26-28, 2005: Help Desk Professionals - This event is dedicated to the advancement of the Technical Support Professional. The program will feature the industry's top speakers who will share with you current trends, templates and hands-on experiences.
Oct 9-12, 2005: SSPA Conference - The conference remains on the very same dates with the same amazing program in the city where anything is possible, Las Vegas. The conference hotel is the Mandalay Bay. Please register for the conference as soon as you possibly can. By registering early, you can assist us in finalizing the numerous logistics required due to the quick transition to Las Vegas and the Mandalay Bay. **There is no need to register if you already registered for the conference when the location was in New Orleans.
Nov 7-9, 2005: The Customer Contact Conference - Join the Customer Care & Services Forum (CCSF) and DCI at the Scottsdale Plaza Resort in Scottsdale, AZ, November 7-9, 2005, for the premiere of the Customer Contact Conference: Turning Strategy into Action.
February 27 - March 01, 2006: Linking Customer Feedback to Business Results - Looking for new ways to get more actionability out of your customer data? Interested in innovative ideas for responding to your customers to drive business improvement and profitability? Welcome to IIR's 10th annual Linking Customer Feedback to Business Results.
 

  

Linking Customer Feedback to Business Results
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