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                  CRMAdvocate Today - September 6, 2005

 FEATURE WEBCAST (more)

"Transforming Your Enterprise with A Real-Time Contact Center"

Donna Fluss, Principal, DMG Consulting

From her soon to be released book ("The Real-Time Contact Center), Ms. Fluss shares her thoughts on how new systems, tools and best practices can transform your contact center from a closed operating environment into an essential corporate player. Learn how hot trends like IP, offshore outsourcing, performance management and real-time analytics will make the next five years the most exciting in contact center history.


  TODAY'S NEWS (more)

Verint Systems announced the acquisition of privately-held Opus Group, a provider of performance analytics solutions for contact centers and back office operations. Verint Systems has acquired the business of Opus through the purchase of certain assets and liabilities of Opus Group LLC for $12 million cash at closing and additional earn-out payments over two years based on certain profitability targets.

Parature announced that ATI Technologies has successfully deployed Parature's Enterprise Edition to service their 6 million global customer base. ATI has implemented Parature's solution worldwide to manage their call center, email, and Web support.

RightNow announced that Susan Carstensen, CFO will be presenting at the ThinkEquity Partners 3rd Annual Growth Conference on September 13, 2005 at 2:30 p.m. A live audio webcast will be available on RightNow's Investor Relations website at http://www.shareholder.com/rnow/medialist.cfm/.

Entellium announced that Prepared Response has chosen Entellium over Salesforce.com after an extensive side-by-side "bake-off" between the two applications. Prepared Response will deploy Entellium eSalesForce for sales and marketing, in addition to Entellium eCustomerCenter for customer support.

3Com announced that it is expanding its Convergence Applications Suite with the introduction of the new 3Com Internet Protocol (IP) Contact Center module. The 3Com IP Contact Center module is a feature-rich contact center application that routes customer contacts -- phone, email, web and fax -- to customer service agents located anywhere on the enterprise network.

TeleTech Holdings announced that it is proud to be part of a coalition of national businesses to support the American Red Cross efforts to aid the victims of Hurricane Katrina. TeleTech will provide infrastructure, phone support and employees to take donations from callers during the Red Cross telethon Friday, September 2, 2005 from 8:00 pm to 12:00 am EDT on NBC.

Business Objects announced that it has strengthened its position as the leading business intelligence (BI) vendor in Western Europe, according to the report "Western European Business Intelligence Tools, 2004 Vendor Shares" (IDC #LT06M, July 2005) issued by IDC. The report positions Business Objects as the leader throughout Western Europe in the overall business intelligence tools market, as well as the End-user Query, Reporting, and Analysis segment.

StayinFront announced that it will feature demonstrations of StayinFront SIMS 9.2 at the 15th Annual PDMA Sharing Conference, September 19-21, at the Omni Orlando Resort at ChampionsGate, Orlando, Florida.

Webcom announced that its first client summit will be held September 22-23, 2005 at the Pfister Hotel in Milwaukee, Wisconsin. The event will highlight customer success stories, as well as provide a forum for customers to share ideas, innovation and best practice with each other.

  "OUR TAKE" (more)

  9/6/05 - Forcing Customer to Use Self Service
Last week I asked for stories about good incentives gone wrong. The stories keep coming in but I still want you to send me your "good incentives gone wrong" story.
 
In the meantime, many of the stories follow a common theme - forcing customers to use self service. More specifically, using technology to direct more customer inquiries to the IVR by making it more difficult to reach a live person. One person wrote: "A manager was given a raise by increasing the percent of inbound calls handled via IVR vs. the company agents. How'd she do it? By making it harder to opt out to an agent. Frustrated customers calling back to try and game the system caused the numbers to spike. And of course caller satisfaction went into the toilet, but that wasn't what she was measured on."
 
In general, operational efficiency metrics can be awesome in terms of creating behavior that saves the company money but those operational gains should not be stealthily applied on the back of customer satisfaction. Do you have an IVR story to tell?
 
Gary Lemke, Publisher
(Share your thoughts)
 

 

  

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White Papers (more)

(Feature) Improving Service & Support with Service Resolution Management (SRM): - Learn why service isn't automated already and what you can do about. (Knova)
Best Practices in Knowledge Management for Customer Service - Determine how knowledge management can drive customer value(Knova)
Montgomery Research White Paper - Defying the Limits: CRM: The Key to Superior Business Performance - In a daily ritual known to thousands of service professionals, in a wide range of industries, corporations lock themselves into a time warp by using traditional solutions - all in the hope of providing superior customer service - and while facing a tidal wave of requests. The lack of solutions that provide access and visibility into customer all interactions and integrate pre- and post-sales customer interactions - Web self-service, email, chat, telephony integration and knowledge management - for cross channel support services makes achieving superior customer service, loyalty, and retention virtually impossible.(Talisma)
Application Management: Optimizing Your Contact Center Technology Investment - In the aftermath of heavy technology spending, contact center managers are no longer looking to expand their portfolio of technology investments but rather explore methods for exploiting those in which they have already invested.(DataMonitor)
Hammering the Siebel Communications Server - To a Call Center agent, "Siebel" really means a desktop and everything that supports it (application servers, databases), a phone and everything that supports it (switches, routing, IVRs and telephony infrastructure), and the link between the two worlds - Computer-Telephony Interface, or CTI. CTI is not manufactured by Siebel but the perceived health of your "Siebel" application is intimately related to the health of the CTI integration.(Empirix)
CRM Integration Across Marketing, Sales and Service - Many companies fail to appreciate the importance of developing specific, well-defined, and integrated business processes focused on the customer. This paper covers eleven key customer-focused processes and success factors associated with implementing process change.(Siebel)
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