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CRM Report Shows Benefits for Small Business
Small companies receive important benefits from their CRM systems according to a recent survey conducted by Beagle Research Group. According to the study, CRM applications used in a marketing context provide benefits that are equal to or greater than traditional work-horse CRM applications for sales and service. Most companies did not formally measure their return on investment but could easily point to the benefits they received. Marketing applications led all others in the benefits they provided.

ICICI Lombard Insurance Implements Talisma v6 CRM
Talisma announced that its solution has been deployed by ICICI Lombard. Talisma V6 will provide ICICI Lombard’s customers with enhanced customer service through quicker and more accurate claims processing.

J.Crew with Expanded Use of ATG
ATG announced that J.Crew Group has extended its commitment to ATG Commerce and other elements of the ATG Customer Experience Platform, including the A/B split testing product called ATG Campaign Optimizer, to drive more revenue and further enhance the customer-facing capabilities of its industry leading retail Web site.

asknet Forms New Division
asknet AG announced the foundation of its U.S. subsidiary, asknet and the formation of its North American team. The team consists of seasoned eCommerce professionals who have provided sales and marketing services, operations management, customer service, deployment and fulfillment to North American software publishers over the past decade. The new division was established following a recent funding round granted to fuel the expansion of company's ESD services into the North American and Asian markets.

Mercury Announces Enhanced Capacity Planning Offering
Mercury Interactive announced enhancements to its capacity planning offering through a relationship with HyPerformix. The enhanced offering, Mercury Capacity Planning powered by HyPerformix, allows Information Technology (IT) teams to make the right tradeoffs between the performance and scalability of mission-critical business applications and the costs of their underlying infrastructure.

			Required Reading
		PeopleSoft, RIM partner to deliver sales application    Research in Motion (RIM), the company that first pushed e-mail over wireless, is teaming up with PeopleSoft (Profile, Products, Articles) to offer corporate users PeopleSoft Enterprise Sales for BlackBerry, a sales application with similar push technology. Custom designed to run on RIM devices and use the BlackBerry wireless network, the SFA application plugs into the PeopleSoft Enterprise CRM 8.9 on the back end and will be used by both companies to demonstrate the viability of pushing legitimate enterprise applications over wireless. (InfoWorld) more >>
Archive of past Required Reading articles

S2io Chooses noHold
noHold announces the addition of S2io to its growing customer base. S2io chose noHold's InstantSupport tool to provide online support for its 10 Gigabit Ethernet Xframe product. The solution empowers users to get immediate responses to questions relating to features, requirements, basic & advanced configuration issues as well as standards compliance.

NCB Chooses Captaris RightFax
Captaris announced that The National Commercial Bank (NCB) of Jeddah, Saudi Arabia, has chosen Captaris RightFax Enterprise Server as its desktop faxing application and document delivery platform. RightFax allows organizations like NCB to reduce costs by integrating with core business applications to automate the flow of faxes, papers, electronic documents and data.

Mirra selects Channel Intelligence
Mirra has selected Channel Intelligence, a commerce data interchange services company, to boost sales of its Mirra Personal Server and Mirra Digital Shoebox home backup servers among online retailers, value-added resellers (VARs) and affiliates throughout the retail distribution channel.

Joint Customers Achieve Success With Contactual and Supportforce.com
Contactual and salesforce.com announced that several new customers have successfully deployed Contactual's "sforce Certified" version of its OnDemand VoIP Contact Center solution for Supportforce.com. Customers include: Contra Costa Association of Realtors; Contractor.com; Flair Communications; PatientCare; and National In-Store.

McGraw-Hill Selects Torto Wheaton Research To Distribute Analytics Products
McGraw-Hill Construction announced that it has selected Torto Wheaton Research to distribute Industry Analytics products to members of the real estate community. These products improve market share, efficiency, competitiveness, and bottom-line performance in firms involved in any part of the building life cycle. One of its most important products is Pipeline, which provides information on commercial projects in various stages of construction around the country, and is geared towards real estate professionals.

Southern Pacific Mortgage Limited Sees Success With Vignette
Vignette announced that Southern Pacific Mortgage Ltd. has revolutionized its business processes by deploying Vignette IDM to electronically store and process all customer records. Thanks to help from the Vignette solution, SPML notes that customer service delivery has already improved by 40 percent in key areas.