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Packaged Survey Application From Intervoice
Intervoice announced the increased applicability of one of its packaged voice applications to gauge customer satisfaction across several vertical markets. The Omvia Survey application, as part of the Omvia Voice Express packaged applications offering from Intervoice, combines the convenience and affordability of an "out of the box" voice user interface (VUI) with a solution that can be quickly and easily customized, reducing upfront development costs, deployment timeframes and the complexity associated with application development.

Epicor Extends E-mail Marketing With Electronic Survey Solution
Epicor Software Corporation announced the launch of Epicor eMarketing 3.0, the latest release of its powerful application for delivering e-mail marketing campaigns, and its new online survey product, Epicor Advanced Surveys 3.0, designed to improve customer response rates and further automate the campaign process. In this latest release, Epicor eMarketing adds support for opt-in e-mail campaigns, as well as enhancements to core functionality including Brand Director, Response Reporter, Loyalty Manager and Campaign Builder.   (about Epicor)

SAP Innovates With Kimberly-Clark Corporation to Develop Marketing Capabilities
SAP and Kimberly-Clark announced a development initiative to create a new marketing resource management (MRM) platform for consumer goods companies that will automate the most time-consuming administrative tasks within marketing. SAP will build upon the marketing and brand equity management capabilities currently available within mySAP Customer Relationship Management (mySAP CRM) to create new functionality that further automates the processes of planning, budgeting, developing, executing and measuring marketing efforts.

ExactTarget Adds 65 New Customers in August
ExactTarget, a developer of on-demand email marketing software solutions with more than 2,500 customers, added 65 new organizations to its growing list of customers in August. New customers span a variety of industry verticals and include organizations such as: RoamFree, Fidelity Advisor, National Technology Transfer, and .com Marketing.   (about ExactTarget)

The Regence Group Gets Results With Aspect
Aspect Communications announced that The Regence Group reports that using an Aspect solution has enabled it to make great strides toward reaching business goals that rely on high customer satisfaction. Regence needed to collect immediate, raw feedback from customers that could be acted upon quickly. Using Aspect's flexible IVR software-Aspect Customer Self-Service, Regence developed an innovative contact center application that lets customers record private, post-service feedback. This application has led to increased customer and agent satisfaction and an eight-second drop in call-handling times.

   Required Reading
     
Siebel takes a dose of its own medicine    Inside the new Siebel Systems, the chief executive no longer blames the world when his company discloses bad news to Wall Street.

And in August, the new chief executive, J. Michael Lawrie, ordered 50 of his top executives to Cambridge, Mass., for three days of self-reflection, if not self-criticism. (New York Times) more >>
 
Archive of past Required Reading articles

Nestle Waters North America Selects Cisco Customer Voice Portal
Cisco Systems announced that Nestle Waters North America is deploying the Cisco Customer Voice Portal. The Cisco Customer Voice Portal (CVP) version 3.0 helps enable businesses to improve customer service while reducing operational costs through the use of self-service voice applications. The Cisco CVP's open platform allows enterprises to avoid "forklift" upgrades of existing contact center equipment and to protect their existing investments by using installed contact center technology.

Acorn Systems Converts 400% More Leads With salesforce.com
Salesforce.com announced that Acorn Systems is successfully using salesforce.com to improve lead and marketing campaign management. Acorn Systems selected salesforce.com's service in August 2003 in response to an urgent need for better coordination across its marketing, inside sales and sales department. Salesforce.com was customized and implemented in less than four weeks for a 400 percent increase in inbound lead conversion within 6 months.

More Than 50% of European Broadband Subscribers Dissatisfied with Customer Service
SupportSoft announced the results of a pan-European survey among broadband subscribers in which more than 50% claimed dissatisfaction with the customer service from their broadband service provider. Belgians have the best experience dealing with their broadband service provider's customer service department when they have an issue, 16% of whom said that dealing with their broadband provider is like "getting advice from a trusted friend." In contrast, 19% of Spaniards surveyed said that calling their service provider's broadband customer service department when they have an issue is "like a trip to Hell and back."   (about SupportSoft)

Escada Personalizes Client Relations With E.piphany
E.piphany announced that Escada is using E.piphany Marketing solutions to optimize customer communications across retail stores in Germany and Austria. Escada is known for producing exclusive fashions that accentuate the individuality of its clientele. E.piphany allows Escada to extend this philosophy to its customer relationships through personalized, intelligent interactions.

Nextance Strengthens Executive Team with New VP Marketing
Nextance announced Tiffany Riley as the new vice president of marketing. Riley brings more than 10 years of marketing experience with customer relationship management and enterprise business performance solutions to help Nextance increase market presence and market share of the Nextance Intelligent Enterprise solutions.   (about Nextance)

Parature Announces 2004 Product Advisory Board
Parature announced the members of their 2004 Product Advisory Board. This client lead advisory board consists of top technology leaders, such as Dr. Michael Barker of Florida State University, Hugh Reynolds of Havok, Ling Richardson of Webroot and Kevin Smith of SEVEN. The board has been assembled to advise Parature with key customer initiatives and strategic development with their suite of modules.   (about Parature)

Control-F1 SupportBridge 5.0 Wins Award
Control-F1 announced that Technology Marketing Corporation's TMC Labs division named the SupportBridge 5.0 suite of three fully-integrable support automation tools as an Innovation Award winner for 2004. This is the second Control-F1 tool to win this award; based on products that demonstrate raw innovation, unique features, and significant contributions to improving customer interactions. Control-F1's CF1-LIVE! product won a TMC Labs' Innovation Award in 2001.   (about Control-F1)

 
 
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2004 e-Financial WorldExpo - The e-Financial WorldExpo is the most anticipated worldwide exposition and conference of its kind and will cover a wide range of information technologies utilized by financial institutions, including CRM, Banking and Technology Trends, Risk Management, ROI, Security, Web Services, and more. The e-Financial WorldExpo is expected to be the ultimate international event where technical experts and business executives from technology vendors, banks, insurance providers, securities, real estate and other financial institutions can interact and discuss the latest technological and business issues.  more >>
 
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