IBM and Chordiant Showcase Integrated Insurance Solution
Chordiant announced that it has teamed with IBM to showcase their joint insurance solution at the ACORD LOMA Information Systems Forum. Chordiant provides an insurance offering and a track record in enterprise-grade process solutions for the insurance sector. Proven joint solutions from IBM and Chordiant, currently in place at some of the largest global insurance providers, have substantially reduced the number of screens, manual handoffs and error rates in call centers, with significant improvement in customer experience.

DataDelta Intros CDI Tool
DataDelta launched a tool for analyzing Business Rule Butterfly-Effects - the key to Customer Data Integration (CDI) for building accurate "Single Customer Views". DataDelta works like an auto shop's diagnostic computer that tunes-up car engines, but instead tunes-up complex CDI engines to maximize the match accuracy of merge/purge, de-duping, householding and single customer views.

Erdgas Sudsachsen Delivers with Siebel Energy
Siebel announced that Erdgas Sudsachsen is delivering excellent customer service using Siebel Energy. Siebel Energy includes embedded best practices for customer care, field service, program marketing, and other customer-driven business processes. By utilizing the holistic customer view that Siebel Energy provides, Erdgas Sudsachsen can profile multiple groups of customers and record and track energy sales opportunities across multiple channels. It also automates key processes including setting up new accounts, formulating customer quotations, and generating contracts.

			Required Reading
		CRM Cannot Stand Alone    CRM is as an organizational business strategy that deals with people issues, organizational mindset towards customers, and overall company philosophy. It is crucial to view CRM as an integral part of the entire organizational-process pool. more >>
Archive of past Required Reading articles

Lufthansa WorldShop Goes Live on Blue Martini
Blue Martini announced that Lufthansa WorldShop, a subsidiary of the Lufthansa Group, is now using Blue Martini to power its multi-channel business. Lufthansa WorldShop sells to customers worldwide via the web, call center, mail order catalog, in-flight service, and airport stores. Coordinating communications across these channels is a fundamental benefit. With these applications, Lufthansa WorldShop can provide customers with synchronized experiences across all touch points, in addition to convenient ways to shop.

ProfitLine Uses Business Objects to Help Fortune 1000
ProfitLine, which provides an outsourced solution for telecom expense management, uses Business Objects products to analyze every phase of customers' billing process and distribute reports to clients via its Web application, MyTelcoManager. In order to ensure information accountability and deliver reports based on quality and up-to-date information, the company also uses BusinessObjects Data Integrator.

O2 Using Microstrategy
MicroStrategy announced that German mobile telecommunications provider O2 is using the MicroStrategy Business Intelligence Platform. A customer since 1998, O2 has over 400 employees in sales, finance, marketing and management using MicroStrategy to analyze and report on data collected from over 5.7 million customers. Via MicroStrategy's Web interface, O2 performs various applications including: network utilization, and sales force performance. Over six terabytes of data is processed and analyzed.

Tosoh Finds Trends Using Scribe Insight
Scribe Software announced the completion of a case study for the successful implementation of its Scribe Insight for SalesLogix product at Tosoh America. Tosoh America required data integration and sharing between their CRM product, SalesLogix, and their existing ERP system, MAS500. Tosoh decided to purchase and implement Scribe Insight to capture all of their relevant data to have one complete view of their customer within SalesLogix. Scribe Insight extracts new order and invoices as well as any changes from MAS500 and updates SalesLogix with this information.

UNICEF Selects Kintera for Website Redesign
The United States Fund for UNICEF selected online solutions provider Kintera to redesign and launch its new interactive Content Management System website to rebrand the organization, and increase overall visibility. Built around UNICEF's three core elements of fundraising, advocacy and education, the website (www.unicefusa.org) allows the U.S. Fund for UNICEF to clearly communicate in real-time with supporters and allow them to form a community with a common cause.