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   RealMarket Feature - "From the Top"
 
  "From the Top with SAP"    RealMarket caught up with Darc Dencker-Rasmussen on the heels of a good Q1 financial performance and just prior to their annual US user conference, SAPPHIRE. In this interview, SAP's CRM chief discusses their recent claim of the number one spot and how SAP is leading the way with an application and technology platform to drive the next generation of CRM. (Read Now)
 
Featured Expert(s):    Darc Dencker-Rasmussen, Vice President Global CRM Initiative, SAP
 
   
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SupportSoft Releases Four Support Automation Products
SupportSoft announced the release of 4 software products designed to span the spectrum of support automation solutions for the real-time enterprise, from problem avoidance associated with a company's IT infrastructure, to knowledge-enabled self-service for employees and customers, and intelligent assisted service via the phone or enhanced chat -- all related to the resolution of desktop or mobile computing issues.New and enhanced products built upon SupportSoft's Real-Time Service Management software platform include SupportSoft Auto Discovery and Metering, SupportSoft Knowledge Center Suite, SupportSoft LiveAssist with ActiveTriggers, and SupportSoft VoiceAssist.   (about SupportSoft)

Kefta Announces Interaction Manager Technology
Kefta announced the release of a new version of its technology; which makes it easier for marketers to customize all their online interactions with both prospects and customers, and to trigger marketing actions based on a user's current and past behaviors. Kefta's newest version of its Interaction Manager includes a number of enhanced features such as deeper user profiling, wider communication across all mediums, and easier implementation and change management.

Immediatech Introduces GoFileRoom ClientFlow Module
Immediatech announced that the GoFileRoom ClientFlow Module is now available for accounting professionals. ClientFlow is an add-on module to GoFileRoom Enterprise that allows CPA firms to securely share documents, such as tax returns and financial statements, with their clients. GoFileRoom is a Web-hosted document management service that maintains paper and electronic files in a secure, off-site location.

Uniden Selects RightNow
RightNow announced Uniden America Corporation has selected RightNow Service as the strategic technology platform for its new customer service center. RightNow's hosted technology will enable Uniden to manage phone, email and web communications in an integrated manner. Key factors in Uniden's decision included RightNow's knowledge base management, its multi-channel incident workflow and its reporting/metrics functions.   (about RightNow)

Empirix Updates e-TEST for .NET
Empirix launched the latest version of its Web application testing solution, e-TEST suite 7.0. e-TEST suite 7.0 is the first complete native .NET Web application testing solution. e-TEST suite 7.0 allows QA organizations to adapt to new technologies through wizard-driven support for all major features of the .NET Web application stack.

   Required Reading
     
Predicting Customer Behavior with the Growth/Defection Model    How profitable would your business be if you could predict what your customers would do next, using the large amounts of customer data already collected? With this capability, you would be able to apply treatment strategies to grow customers, save those at risk of defection and ultimately increase your profits by tens or even hundreds of millions of dollars every year. Unfortunately, this is not easy. It is very difficult for most companies today to determine which customers either grew their business or left the company, let alone predict such future behavior. It's difficult, yet possible. more >>
 
Archive of past Required Reading articles

Plow & Hearth Selects Alpine Access
Alpine Access announced that it had expanded its services to Plow & Hearth, a wholly owned subsidiary of 1-800-FLOWERS.COM. Alpine Access was originally engaged for overflow call support during 1-800-FLOWERS.COM's three peak holiday seasons - Valentine's Day, Mother's Day and Christmas. Over the past 18 months, Alpine Access' scope of work has grown to include inbound sales support throughout the year, as well as managing inbound customer service calls.

ServiceWare to Provide Support to EADS TELECOM
ServiceWare announced that it has won a contract to provide ServiceWare Enterprise to EADS TELECOM's Customer Support Center. EADS TELECOM needed to find a solution that could help them ramp up more quickly and streamline their service and support initiatives. They selected ServiceWare Enterprise for use by their internal support center agents who, in turn, support their field support engineers, customers and resellers. They also later plan to deploy ServiceWare Self-Service for their customers and resellers and ServiceWare Field Service to their field engineers. ServiceWare Enterprise will be integrated with Remedy, the company's call tracking system.

Datamonitor Report on Call Center Outsourcing
Research from Datamonitor concludes that the fear of job losses from the US to Latin America is much ado about nothing. In a new report entitled, "Call Center Outsourcing in Latin America and the Caribbean to 2008", Datamonitor reveals that 12,900 customer service positions are outsourced from the United States and Europe into Latin America. To put this into perspective, there are 2.86mn call center agent positions in the United States. Only a fraction, 10,600 (0.4%) are outsourced from the United States to Latin America - mainly from financial services, telecommunications and technology firms. By 2008 Datamonitor expects 25,100 APs - still just 0.9% of the US AP total - to be outsourced from the United States to Latin America.

ExactTarget Receives Award
ExactTarget was honored with the Gazelle Award at the TechPoint MIRA Awards. TechPoint honors emerging companies annually with their MIRA Awards to celebrate and publicize Indiana's top technology companies, products and individuals. The Gazelle award is delivered to the leading technology company in business less than three years from the initial commercialization of its principal products or services. ExactTarget launched its email marketing solution three years ago and experienced growth rates exceeding 1,200 percent in 2002 and 320 percent in 2003.   (about ExactTarget)

Interactive Intelligence Ranked Among Top 200 Network Companies
Interactive Intelligence was named by Network World magazine among the top 200 domestic public network companies. The ranking was based on revenue, profits, highest value, fastest growth, earnings per employee, and research and development spending. Interactive Intelligence was ranked 183rd among the top 200 companies with revenue of $51.5 million in 2003.

 
 
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