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Welcome to RealMarket Today! Your concise source for the latest breaking news in CRM. RealMarket Today! is a free resource of RealMarket.

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Applix Integra Unveiled
Applix announced the launch of Applix Integra an interactive planning and CRM analytics solution on a single platform. Applix Integra provides visibility into operational data, which allows managers to quickly stabilize operational fluctuations and take advantage of unforeseen opportunities.

Research By Xchange
Xchange announced a survey of (100) marketing directors, undertaken by INFACT Research, which reveals that 53% of organisations are failing to calculate the life-time value of a customer. A further 30% do not measure customer profitability at all.

Primus Introduces Answer Engine 2.0
Primus Knowledge Solutions announced the availability of Primus Answer Engine Version 2.0, extending the scale, integration capability, and ease of deployment and use of the company's leading product for answering customer questions via the Web. The Primus Answer Engine aims to give direct answers automatically from available enterprise content and provides a robust set of reporting, analysis and content improvement tools to help businesses capture customer questions and deliver improved responses. more »

NCR Enables Marketing And Advertising On ATMs
NCR launched its new APTRA Promote product at the BAI Retail Delivery show in Anaheim. APTRA Promote is an NCR self-service software product designed for the creation and management of marketing and advertising campaigns for ATM networks.

MicroStrategy Standardizes On Salesforce.com
Salesforce.com announced that MicroStrategy has deployed salesforce.com across its global offices. Salesforce.com's Web-based CRM solution has helped MicroStrategy close more qualified leads while keeping costs at a minimum.

Wilson Sporting Goods Selects Blue Martini
Blue Martini announced that Wilson Sporting Goods has selected Blue Martini Software to deliver more personalized information directly to consumers and to drive sales through its retail channel. Wilson plans to deploy Blue Martini catalog and content management features to manage the Wilson product catalog.

SCP Achieves Milestone
Service Strategies, program administrator of the Support Center Practices (SCP) Certification program, announced that the program has achieved a milestone in terms of global expansion. Over 200 technology support centers are currently enrolled in the program with half of them having achieved certification. Participating support centers are located in approximately 20 countries spread across North and South America, Europe and the Asia Pacific region. more »

Eyretel Appoints European Sales Director
Eyretel has appointed Klaus Eiteljorge as its VP Central Europe, to develop the European market, outside of the UK, as part of its overall European market growth strategy. more »

China Eastern Airlines Selects Vignette
Vignette announced that China Eastern Airlines has selected Vignette applications to power its Web site www.ce-air.com, which enables the company to interact with its customers, employees, investors and partners online.

Peregrine Chosen By Siemens
Peregrine Systems announced that Siemens Business Services (SBS) N.V. has integrated Peregrine's AssetCenter and Action Request System using Peregrine's new AR System integration connector. Siemens SBS chose Peregrine to integrate Peregrine's lifecycle asset management product, AssetCenter, with an existing AR System environment at one of the largest Belgian public institutions.

• Osram With mySAP
  
• Holiday Builders Selects Cynocom
  
• Amdocs Implements Commerce Server
  
• Telekom Austria Calls On ClickSoftware
  
• Convergys And Olympus Form Joint Venture
  
• QuickAddress Partners With Remote Response
  
• Ask Jeeves Appoints CTO