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Welcome to RealMarket Today! Your concise source for the latest breaking news in CRM. RealMarket Today! is a free resource of RealMarket. Please feel free to forward it to others using the form to the left. To subscribe, click here.

Primus and Support.com Ally
Primus and Support.com announced an alliance to integrate the companies' technologies to automate, enhance and personalize customer support for end-users. The software solution will be designed to enable end-users to solve technical problems via online self-service and assisted-service capabilities.

FirePond Releases New Version
FirePond announced version 9.0 of FirePond Business Rule Engine (BRE). This version establishes the company's Web-based sales configurator as an independent application that can be deployed with product, pricing, and needs analysis functionality and maintained by line of business managers. FirePond BRE also drives the FirePond Application Suite for the selling of products across sales channel.

PrimeResponse Selected by Amicus
Prime Response made its second announcement releasing news that Amicus has selected PrimeResponse's Prime@Vantage.com to create, execute and refine multiple customized marketing initiatives. As part of their purchase, Amicus will also retain PrimeResponse's marketing optimization application Prime@Vantage Optimizer which will provide CIBC with capabilities to conduct optimization across eMarketing targets, channels and offers.

Onyx Announces OEP
Onyx announced the general availability of Onyx Employee Portal (OEP) 2.5, the third major release of Onyx's Web-based CRM portal. OEP, the flagship product in the Onyx 2000 line of e-business portals, was designed for companies seeking to merge their online and traditional customer management processes around a technology platform.

eLoyalty Helps GMAC
eLoyalty announced an additional project at GMAC Residential. GMAC Residential is currently implementing a CRM project across multiple business units that aims to streamline business processes, build a common technology and delivery infrastructure, increase customer service levels and strengthen lifetime customer relationships. As a first step of this project, GMAC Residential is using eLoyalty's Loyalty Valued Added methodology to quantify the tangible, economic benefits of each of its planned customer loyalty initiatives.

ServiceWare Partners With Seamless
ServiceWare announced its partnership with Seamless Technologies. With the addition of Seamless to its partner reseller program, ServiceWare will expand its sales, marketing, and services coverage, particularly in industries that Seamless specializes in, including telecommunications and financial services.

iCommunicate and Perfect Portal Join Forces
iCommunicate announced a partnership with Perfect Portal to deliver Internet-based business solutions and end user support through a customized browser gateway. Perfect Portal, an ASP Aggregator of delivered Internet services and software will provide the iCommunicate.NET customer service technology through a desktop workspace.

L.L. Bean Deploys eGain
L.L. Bean has selected eGain to provide a solution to support the company's online customer service needs. With the implementation of the eGain Commerce platform, L.L. Bean adds an online avenue to maintaining its legendary customer service philosophy.

Acxiom and Xchange Partner
Acxiom and Xchange announced an alliance by which Xchange is using Acxiom’s AbiliTec software to enhance its eCRM software solutions. AbiliTec is the Customer Data Integration software powered by technology launched by Acxiom in 1999 to help them create an improved view of their customers.

Epicor and Knosys Sign Alliance
Epicor announced the recent signing of an agreement with Knosys. Epicor and Knosys will collaborate on the design and development of a pre-packaged, portal-based business intelligence solution that gives a company's customers, suppliers and employees the tools to perform queries and obtain answers to business issues.

• Calico Powers Citibank
  
• Blue Pumpkin Hosts Conferences
  
• SARCOM Honored
  
• SeeBeyond and Blue Martini Alliance
  
• MyAlert.com Selects Broadbase
  
• QVCUK.com Uses LivePerson
  
• ExpoExchange Taps BroadVision
  
• BackWeb and Mercado Solutions
  
• Interactive Intelligence and Astute Sign Agreement