Optimizing CRM via Automated FTC and Basel II Compliance Protocols   Reacting to well-known FTC mandates of compliance and responsibility, financial institutions are increasingly turning to strategies of proactive management protocols in an effort to restore shareholder faith. FTC imposed time limits have pushed this faction, particularly in the banking industry, to meet or exceed base compliance requirements that force transparency, accountability, and conformity throughout the US, and in some cases, internationally. This results in banks turning to existing and typically redundant use of legacy technologies that are not predisposed to provide the level of risk management and compliance that Basel II mandates. In conjunction with compliance mandates of Basel II for the financial industry, the FTC and FCC are focused on the Teleservices industry. Direct marketers are challenged with maneuvering through the complexities of an ever-receding population of viable contact points for garnering new clientele. As Do Not Call infraction judgments begin to penetrate marketing budgets, CFOs are reacting by assessing technologies that identify and flag non-compliance prior to FTC involvement. Determining exactly which applications best suit a given financial institution’s unique needs is arduous and the added burden of Basel II compliancy is increasingly pushing Financial Services Firms into uncharted waters. Relationship Management Technologies that blend compliance metrics with advanced performance analytics can leverage existing business architectures and will aid institutions who are struggling to be compliant. Enterprise risk management platforms that optimize efficiencies of business operations are proposed in cases such as these. Adopting Relationship Management Technologies enable businesses to benefit across diverse channels that would otherwise require independent investment. The consolidation of business objectives, and subsequently costs, offers upgrades to infrastructure with the added benefit of embedded compliance provisions. Adopting automation models that assess risk and leverage FTC compliant contact routines is now a preferred methodology for many financial institutions. Recommended Automated Model Initiatives: • Institute transparent performance indicators that quantify risk assessment • Deliver functionality that will decrease overhead and operational losses • Streamline business processes that boost internal efficiencies • Quantify DNC compliance deviation metrics • Bolster offsite disaster recovery operations • Communicate with constituency across multiple transparent contact channels • Offer customizable alarm delivery protocols that conform to internal business requirements • Certify FTC and Basal II compliance on a quarterly basis • Deliver compliance statistics / Analytics that exceed FTC and Basal II standards Contact Information: Brian Chamberlain CRM Consultant Teleformix, LLC 847 472 5337 847 640 1328 Fax bchamberlain@teleformix.com