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"CRM and the Customer Driven Demand Chain"
by Stephanie Langenfeld - Director of B2B Marketing Programs
E.piphany
This article defines a customer driven demand chain, discusses the applications and technologies involved in implementing a customer driven demand chain and provides some hints and tips on where to start and some of the pitfalls.
Download this in "pdf" format by clicking on the title
above (requires Acrobat Reader).
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