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"Many Happy Returns for Retailers this Holiday Season"
by Bill Bostridge - Vice President of Sales, Swallow Information Systems
While most companies are ready to sell during holiday time, many are not prepared for the return season. While they are generally well staffed in the weeks before Christmas, they can end up snowed under and losing business well after the New Year as many call centers and stores remain understaffed in these weeks.
It's not always a bad thing for companies to get their customers through the door a second time. It may even be some customers' first visit, especially in the case that the original gift was bought by a friend or relative. Nevertheless, businesses should seize the opportunity to get customers to come back to their store.
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