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"Customer Loyalty - the new battleground for telcos"
by -
Chorleywood Consulting
Despite the fact that CRM has been a buzz word for years, and has been talked to death by telecoms operators and vendors alike, the surprising fact is that the actual level of customer service provided by telcos is falling and churn is on the increase. To remain profitable telcos need to identify and retain their profitable customers, and to do that they need to have an effective CRM system.
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