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"Dynamic Commerce: The Changing Face of Business"
by Siebel Systems

The convergence of two Internet advantages - automation and data collection - raises questions. How can systems be optimized further? How can information collected be used more effectively?
 
The answers to these questions are not so much solutions as they are opportunities that can be exploited through the latest Internet tool, dynamic pricing. Through online auctions and other dynamic pricing applications, companies are finding they can leverage their backend systems information with their customer-facing applications.

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