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"Maximizing Competitive Advantage Through Collaborative Value Chains"
by Comergent Technologies
Manufacturers have stuggled to develop e-commerce initiatives that enable them to sell directly to customers without disintermediating channel partners. This paper explores how the Internet changes the dynamics of the traditional value chain and they present a unique e-business solution that leverages the entire value chain. In addition,it will outline the business benefits associated with this new solution, including top of the line growth, gaining customer and channel visibility, improving business process efficiencies, increasing customer satisfaction, and strengthening channel partner relationships.
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