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"Preparing for CRM"
by Thomas Hannigan & Christina Palandrano - Senior Consultant & Senior Project Manager
Chatham Systems Group
This white paper addresses the four main areas that companies must effectively address to successfully implement a new or next generation CRM strategy - Data, People, Budget and Infrastructure. This follows the authors' previous white paper, "7 Steps for Building Personalization into Your CRM Strategy," which was one of this year's most downloaded CRM white papers. The authors include thorough and practial checklists based on their extensive experience in large scale and midsize CRM implementations.
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