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"Seven Critical Steps to a Successful CRM Solution"
by Peter M. Dascalos - Associate Director of CRM, SEI Information Technology
Many Customer Relationship Management (CRM) applications saturate the marketplace today, but does choosing the right package to automate your Sales, Marketing, Service and Support functions automatically guarantee you success? Although selecting the right product is important, it is only one piece of the implementation cycle that will assure the expected ROI and the 'buy in' of employees.
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