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"Taking Your Sales Channels to the Web"
by Comergent Technologies
To survive and thrive in the internet economy, manufacturers need to be proactive, not reactive, in adopting e-commerce strategies. To create a profitable channel management strategy in the internet economy, Comergent has outlined seven essential steps. The seven steps are to focus on your customer; determine your all channels e-commerce strategy; implement an e-commerce solution that takes your sales channels to the web; develop high performance sales channels; measure results; evolve your e-commerce strategy based on measurements; and reap the rewards.
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