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"Are You Ready for CRM?"
by Michael Charney - President, Realyze Consulting
What is happening with CRM implementations? Blame is rampant, of course: the software isn't quite as advertised, the processes aren't right, the culture isn't ready, there's no management support. From the perspective of the author it all comes down to one simple thing: the company embarked on a major initiative before it was ready. This white paper explores the process of getting ready for a CRM initiative.
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