Required Reading

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Today's Required Reading                       

"Help Wanted - Customer Experience Engineer"
by Dr. Jodie Monger - President
Customer Relationship Metrics, L.C.

The path to the Holy Grail of loyal and profitable customers is paved with a strong knowledge of the customer and what they think of your products and services. This article discusses the need to pull together the multiple disparate efforts to collect the voice of the customer into one coordinated effort that portrays the whole picture.

Download this in "pdf" format by clicking on the title above (requires Acrobat Reader).



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