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"Multi-Channel Customer Management Solutions: Making Sense of the Operational Issues and Deployment Alternatives"
by Kevin J. Kraft - Senior Vice President, Global Solutions Marketing, eLoyalty
This paper focuses on the key issues that a business must consider when deploying an eCRM solution, and explains various deployment alternatives in the market that deal with those issues. Specifically, the four deployment alternatives discussed are On Premise, Contact Center Outsourcing, Application Service Providers (ASPs) for CRM Products, and eCRM Solution Hosting.
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