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"Back to the FrontEnd: Automating the Whole Sales Cycle"
by Brian Gardner - President, Selltis LLC
Team selling. Too many of us in industrial sales emphasize the selling before we emphasize the team. Not that we don't deploy a team-we throw inside and outside sales reps, managers, technical specialists and customer service people at every selling opportunity. Yet all too often, elements of our team act independently, because they can't efficiently share information.
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