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"The Marriage of CRM and ROI"
by Adam Honig - President, Akibia Consulting
The problems incurred by many CRM projects are not due to bad technology. Rather, they are largely due to bad planning. This has resulted in an increased focus on ROI...which is a good thing. This white paper offers some examples and a specific check list to follow to prepare the company for the new technology and create a means to measure ROI.
Download this in "pdf" format by clicking on the title
above (requires Acrobat Reader).
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