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"Kindness is the Killer App of CRM"
by Chuck Sykes - Sr. VP, GM of the Americas, SYKES Enterprises Inc.
CRM means different things to different people. But no matter what the definition, it can never take the place of fast, friendly, effective service.
The article discusses how building a strong, long-lasting relationship with a customer doesn't have to be expensive, or complicated. It just needs to be done right, by people who make it their business to understand and use the best technology and train their staff to the highest level.
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