Required Reading

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"A Peek at the CRM Market"
by Siddhartha Jain - Management Executive
Digitra Infostructure Ltd.

This is a good introduction to CRM including a definition, overview of the market and discussion of the technologies and some vendors. Read this one if you are just starting to learn about the wonderful world of Customer Relationship Management.

Download this in "pdf" format by clicking on the title above (requires Acrobat Reader).



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