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"Enterprise Permission Marketing Research Summary"
by IMT Strategies
Best Practices For Managing Targeted E-Mail Programs Across The Organization
This white paper provides excerpts from research conducted by IMT Strategies and is based on phone interviews with over 300 customers and surveys with over 300 marketing leading marketers. It was conducted in cooperation with the Direct Marketing Association (DMA), it's subsidiary the Association of Interactive Media (AIM), and the META Group as well as several industry leaders.
This white paper provides an overview of the current state of e-mail marketing within the Global 2000. The paper also outlines a 12-step process for better managing e-mail programs on a company-wide basis and identifies the five keys to long-term success with e-mail marketing.
The study summarized in this white paper also involves an industry analysis of over 200 solutions and service providers. In particular, the marketing automation, mail response and business analytics space are central to these findings. You can purchase this study on the IMT Strategies site at http://www.imtstrategies.com/PEM2/index.htm.
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