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"Architecting a Successful Customer Relationship Management Team"
by Mark Peacock - Founder, Roundarch

Delivering a successful CRM project depends upon architecting a successful team, whose most important component is the core team. The core team needs to provide two key characteristics - organizational breadth and functional breadth. The article goes into further detail about building on the extended team, measuring success and maintaining forward momentum.

Download this in "pdf" format by clicking on the title above (requires Acrobat Reader).



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