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"Building Relationships by Leveraging your Supply Chain"
by Nathalie Singer - Senior Product Manager, Oracle Marketing Online
Oracle Corporation
Discover why a fusion of Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) functionality is vital to building and maintaining profitable customer relationships. By having direct visibility into real-time key decision factors, the marketer ensures the optimum efficiency of CRM initiatives and supply chain operations. This partnering ensures that an organization has the right supply of the right products, at the right time, for the right customers.
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