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"e-Media "Use Case" Optimization "
by J.G. Sandom - Vice Chairman
RappDigital
Today, more and more marketers are realizing that to optimize their e-Media (online advertising) carriage plans, they need to do more than look at an ad unit's Reach and Frequency. With increasing pressures on marketers to deliver results, soft Brand metrics are simply not enough. Read more in this article utilizing a case study from consumer electronics.
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