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"Avoid the CRM Planning Trap"
by Adam Konig - President
Akibia Consulting
Incremental investments in CRM simply make sound business sense. Phased implementation builds project momentum while end users experience the value of CRM right away. Moreover, unlike with ERP, the nature of CRM permits companies to start small and spread CRM investments over time. Read more about implemeting CRM piece-by-piece.
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