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"In Search of Email Marketing Optimization"
by Ian Oxman and J.G. Sandom - Vice President, Innovyx and Vice Chairman
RappDigital
Novice email marketers stop reading right now! This column will not discuss permission marketing, spam, html, or any other such Email 101ish topics. Rather, this column speaks to the experienced email marketer who has already implemented various email programs, realizes the value of e-Messaging, and understands email's role in the overall marketing mix. This column boldly goes where maybe only Leonard Nemoy has gone before - In Search Of . . . Email Marketing Optimization.
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