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"Why CRM Projects Fail"
by Doug Tanoury - Founder & President
Customer Interaction Consulting
This is an extensive look at what has been learned from CRM missteps over the past few years. Individually, these issues seem obvious, but collectively they present an extensive list. This white paper divides the issues into strategic and tactical areas and divides the tactical area into people, process and technology-related issues. This is a must read for anyone embarking on a CRM project.
Download this in "pdf" format by clicking on the title
above (requires Acrobat Reader).
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