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"e-Marketing Fundamentals: The Customer Relationship Curve"
by Mark Thompson - Chief Technology Officer
RappDigital

Practice makes perfect, especially in Web-based marketing given the confluence of skill necessary to execute ROI-generating e-Marketing solutions. For the interdisciplinary Web marketing team to succeed, each team member must share a common vision and execute their specialty within the context of that vision. This means practicing the fundamentals.

Download this in "pdf" format by clicking on the title above (requires Acrobat Reader).



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