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"To Spam or not To Spam?"
by Bill Blundon - Co-founder & Chief Marketing Officer
Extraprise
The focus of this Report from the analyst firm Extraprise is a discussion of using e-mail for legitimate business purposes, the laws that regulate the medium, consumer expectations and recommendations for those that wish to use e-mail as a channel to customers. Like most issues about the Internet, laws and expectations vary by geography and culture. Since there is no overriding authority concerning unsolicited commercial e-mail (UCE or spam), the recommendation can vary by location.
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