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"Demand Chain Networks: Maximizing Revenue and Customer Retention"
by Pivotal Corporation
Converting your business from a supply based company to a responsive, customer centric concern is a major challenge - but no organization can afford to ignore it. This report analyzes the dynamics of the new demand-led economy and asks how companies should respond to the challenges of:- meeting revenue goals
- protecting and growing their customer base
- addressing global competition
- increasing customer expectations
After this analysis, the paper provides a case study on Intrawest Corporation, that rebuild their business structure using the Pivotal Damand Chain Network suite.
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