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"Exec Summary of ONE TO ONE B2B"
by Don Peppers and Martha Rogers, Ph.D. - Peppers and Rogers Group
Read the Executive Summary for this just released book, One to One B2B: Customer Development Strategies for the Business-to-Business World.
Another entry in the "One to One" series from Peppers + Rogers Group. This book continues their philosophy that companies will succeed based on their ability to cultivate one-to-one relationships with their customers. This summary includes:- Seven critical areas where B2B differs from B2C
- Tips on what customers want to help inspire loyalty
- How to apply the one-to-one philosophy to the B2B space
- Case study examples of applying one-to-one in B2B
If you would like to place an order for the book, Click Here.
Download this in "pdf" format by clicking on the title
above (requires Acrobat Reader).
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