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"Finding True North - Defining a Go-To-Market CRM Strategy" by Onyx Software The Go-To-Market CRM Strategy defines true north for making critical investment and implementation decisions across the following five components:Customer EngagementMarketing and MessagesRelationship EnhancementValue ExchangeInfrastructure Alignment This paper discusses the Go-To-Market strategy and the implications for deploying and aligning organizational resources to achieve your objectives. Download this in "pdf" format by clicking on the title above (requires Acrobat Reader).
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