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"When Customers Choose, Companies Win"
by Patrick F. O'Neal - CEO
Sento
Why would a company dare to offer customers choices when we all know customers always choose the most expensive option? It's simple: lower cost and happier customers. When companies empower customers to transact how they want, when they want, we know from three years experience that the vast majority of customers will choose the lowest cost alternatives. That's what this paper is all about, proving to you that informed customers choose the service options that are the least expensive to deliver.
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