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"CRM Inside-Out"
by Michael Meltzer - Managing Partner
AMT Consulting
If an entity is to become truly customer-centric, wouldn't you expect that philosophy to apply to their internal services as well? This white paper addresses the need for internal shared services (e.g. IT/IS) to become more "customer-focused" in their approach to serving their constituency. Through this improved support, the customer-facing entities will be better able to support the external customers, as well. Specific actions and approaches are addressed.
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