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"PRM spells ROI"
by Chris Heidelberger - President and CEO
ChannelWave Software, Inc.
Maximizing demand is one of the primary goals of marketing, but especially in today's economy, it is easier said than done. The technologies and resources for optimizing the demand chain are varied and complex; Customer Relationship Management (CRM), Partner Relationship Management (PRM), sell side, Sales Force Automation (SFA), partners, resellers, distributors and channel management all play a role. The list is growing, but it doesn't have to be confusing.
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