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"Multinational Securities Firm - Single View of the Customer"
by Ben Hughes - Vice President
Akibia Consulting
The securities firm has five different product lines, each using a different trading system. They wanted the new system to allow their sales staff to have all trade information in one place, instead of having to go from system to system to get what they needed. In addition to having all the trade information centrally located, Akibia added the names and descriptions of thousands of securities which all had to be tied to a security type brought in on a daily basis.
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