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Witness Systems Taps Porter Novelli to Lead Global Public Relations Initiative- Market leader in customer interaction recording technology for the contact center market expands into new regions -ATLANTA, Dec. 4 /PRNewswire/ -- Porter Novelli (PN) today announced that Witness Systems (Nasdaq: WITS - News), a leading global provider of performance optimization software and services, has selected it as its global agency of record to help develop and implement a worldwide public relations initiative aimed at extending its market awareness globally. The PN Atlanta office is leading the initiative with support from account teams in London, Sydney, Tokyo, Ft. Lauderdale, Mexico City and Sao Paulo. With international operations accounting for an increasingly higher percentage of its revenue, Witness Systems is entering new geographic markets that hold strong potential in helping organizations enhance service quality and increase customer satisfaction and loyalty by capturing customer intelligence and optimizing workforce performance. "We needed a strategic partner with global reach, which has proven to be a key strength for Porter Novelli," said Nancy Treaster, senior vice president of global marketing for Witness Systems. "Having one global account team for communicating our vision and brand in every region is helping ensure that companies everywhere that are focused on optimizing the customer experience understand the value of our solutions." "Witness Systems' needs match Porter Novelli's strong international technology public relations capabilities," said Katharine Bremer, partner and general manager of PN Atlanta. "By hiring Porter Novelli as its global agency, Witness Systems is helping ensure that its public relations program will maintain a consistent, strategic direction." Witness Systems' eQuality® performance optimization software suite and services are used worldwide across vertical markets including the automotive, financial services, healthcare, hospitality, insurance, outsourcing, publishing, retail, telecommunications, travel and utilities industries. Companies with single and multiple contact centers that use eQuality to enhance customer service include an extensive base of Global 2000 companies, such as American Airlines, Atlanta Gas Light Company, Banco Inbursa, Best Buy, Cable & Wireless, Charter Communications, Continental Airlines, MetLife, Nissan Motor Acceptance Corporation, NTT Solco, Pitney Bowes, Saab Cars USA, Sabre, Starwood Hotels & Resorts Worldwide, Telvista, Tenet Healthcare Corporation, Verizon Wireless, VISA and Wells Fargo. About Witness Systems Witness Systems (Nasdaq: WITS - News) provides the contact center industry's first integrated performance optimization software suite to help global enterprises capture customer intelligence and optimize workforce performance. Comprised of business-driven multimedia recording, performance analysis and e- learning management applications, the browser-based eQuality® solution is designed to enhance the quality of customer interactions across multiple communications media, including the telephone, e-mail and Web. The closed- loop suite enables companies to record, evaluate and analyze customer contacts, and then launch e-learning to develop staff, generate additional revenue, and achieve greater customer retention and loyalty. An integrated business consulting, implementation and training methodology provides services to support an effective, rapid deployment of eQuality that enables organizations to maximize their return on investment. For additional information about Witness Systems and its eQuality software suite, visit www.witness.com, or call 1.888.3.WITNESS. About Porter Novelli Porter Novelli is one of the world's ten largest public relations firms, with owned and affiliated companies in all major markets and on all continents. Porter Novelli was founded in Washington, D.C., in 1972. Today, with an approach to public relations grounded in marketing and corporate communications disciplines, Porter Novelli serves clients through its 96 offices in 57 countries. Porter Novelli is a wholly owned subsidiary of Omnicom Group Inc (NYSE: OMC - News), a leading global marketing and corporate communications company. For more information, please visit www.porternovelli.com. Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995: Information in this release that involves Witness Systems' expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements that involve risks and uncertainties. These statements include statements about Witness Systems' strategies in the marketplace, its market position and its relationship with customers. All forward-looking statements included in this release are based upon information available to Witness Systems as of the date of the release, and the company assumes no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, fluctuations in customer demand and the timing of orders; the company's ability to manage its growth; the risk of new product introductions and customer acceptance of new products; the rapid technological change which characterizes the company's markets; the risks associated with competition; the risks associated with international sales as the company expands its markets; and the ability of the company to compete successfully in the future, as well as other risks identified under the caption "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's Annual Report on Form 10-K for the fiscal year ended December 31, 2001 and any other reports filed from time to time with the Securities and Exchange Commission. Witness, eQuality and the Witness logo are United States registered trademarks of Witness Systems, Inc., protected by laws of the US and other countries. All other trademarks mentioned in this document are the property of their respective owners. Editorial Contact: Shana Peterson Porter Novelli 404.995.4505 shana.peterson@pnicg.com top of page |
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