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Online newsletter tackles the importance of IT customer loyalty

Current issue of Stakeholder Power offers expert perspectives and research results on the state of customer loyalty in technical industries

INDIANAPOLIS – Focusing on customer loyalty and future trends in information technology and telecommunications, Walker Information recently released the November issue of Stakeholder Power, a free online newsletter providing monthly insights on building business loyalty.

In conjunction with the recent release of Walker Information’s National Customer Benchmark Study for the IT industry, several articles in this month’s issue of Stakeholder Power offer in-depth analysis of the study results, as well as implications and recommendations by Walker’s leading industry and research experts.  Featured articles are:
·Telecom struggles to convey success
·IT customers say products alone can’t build loyalty
·Telecom: Committed to technology but not necessarily to suppliers
·IT’s a relationship business
·Measuring how you measure up
·How to build loyalty, not just relationships

Closing in on its second anniversary and displaying new layout features, Stakeholder Power is a valuable resource offering the latest information on building loyalty among critical stakeholder groups. Providing insight through case studies about companies nationwide, interviews with business leaders, articles by Walker’s thought leaders, and reprints from industry-leading publications, the newsletter addresses key progressive issues related to customer loyalty, employee loyalty, business ethics and corporate philanthropy.  To read the latest issue of Stakeholder Power, visit www.stakeholderpower.com.

Walker Information is a privately owned, Indianapolis-based company with offices throughout
North America.  Since 1939, Walker has conducted stakeholder research and measurement in the critical areas of customer loyalty, employee commitment, business ethics and corporate philanthropy.  The company’s research products and services benefit businesses of all types and sizes around the world through its Walker Information Global Network.  For more information about Walker Information, visit the company’s website at www.walkerinfo.com or call 317.843.3939.
 
Editorial Contact:
Amy Lotierzo
Walker Information
317.843.8682
alotierzo@walkerinfo.com
 
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