Walker Information earns international certification for its privacy practices and programs (email this article)

INDIANAPOLIS – Walker Information (Company Profile, Past Stories, Case Studies) , the global leader in customer loyalty management, has successfully completed a certification program ensuring its compliance with international privacy laws.

The certification recognizes Walker’s practices as being in agreement with the U.S./European Union Data Protection Safe Harbor Arrangement, which clarifies international privacy laws across the globe. The Indianapolis-based company’s privacy practices and programs were reviewed and certified by TRUSTe, an independent organization offering the world’s largest privacy certification program.

Walker conducts more than 400,000 online surveys for clients across the world every year, and this certification ensures further confidentiality to all Walker clients and respondents. Respondents will now have an additional assurance of privacy, since clients using the Walker SmartLoyalty™ System – the company’s web-based customer loyalty management solution – will no longer have access to individual feedback in individual reports.

Walker’s certification provides a clear standard for other information-gathering companies to follow. Chief Information Officer Brian Kovacs emphasizes the importance of Walker’s commitment to be a good steward of the collection and use of respondents’ information, even in an age when companies are constantly challenged by the online environment.

“Walker Information takes seriously the need to protect, respect and uphold the preferences of every single survey respondent,” Kovacs said. “That’s why earning this certification is so important to our company. It advocates our belief that the most successful companies in the future will be those using customer information intelligently and responsibly.”

Walker Information now displays The TRUSTe Privacy Seal on the company’s website and within Walker SmartLoyalty to reinforce its commitment to privacy for their clients and respondents.

A privately owned, Indianapolis-based company with offices in the U.S. and Canada, Walker Information offers companies innovative customer loyalty management solutions. Traditionally known as the global leader in measuring and managing relationships that matter, Walker also conducts stakeholder research in the areas of employee loyalty, corporate philanthropy and business ethics for companies of all sizes. For more information about Walker Information, visit www.walkerinfo.com or call 317.843.3939. – 30 –