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Firstlogic Integration Achieves PeopleSoft CertificationNew solution provides integration between Firstlogic’s Information Quality Suite and PeopleSoft CRM 8.4LA CROSSE, Wis. – November 4, 2002 – Firstlogic, Inc., a global provider of enterprise information quality solutions, announced today that its Data Quality Link integration for PeopleSoft CRM version 8.4 has been certified by PeopleSoft, Inc. (Nasdaq: PSFT), the world’s leading provider of application software for the real-time enterprise. Using Firstlogic’s Data Quality Link for PeopleSoft CRM, organizations can incorporate powerful information quality capabilities into their enterprise environments to improve the accuracy and consistency of the data in their systems. The solution locates and eliminates redundant data and duplicate records as well as standardizes and organizes customer information into a single, unified view. The Data Quality Link for PeopleSoft CRM—which integrates Firstlogic’s information quality solutions into the PeopleSoft CRM pure internet architecture—can be used in real-time or batch mode. Customer information can be cleansed at the point of entry or in a single pass batch processing of a complete data file. A key component of the solution is Firstlogic’s advanced matching and consolidation functionality, which enables PeopleSoft CRM users to locate duplicate data from a PeopleSoft database as well as effectively manage that information. In addition, the solution provides support for cleansing and standardizing address information at the domestic and international levels, providing significant value to multinational organizations utilizing data from a variety of geographic regions. According to Gartner, Inc. Senior Analyst Esteban Kolsky, who specializes in customer relationship management and e-business, the level of success of any CRM initiative—or any other data-driven application—is the quality of the data. “Bad data leads to bad business decisions,” he said. “Enterprises that fail to address data quality issues risk missed opportunities and operational inefficiencies. By developing an accurate and consolidated profile of the customer, enterprises can use that knowledge to better tailor their interactions specifically to that customer,” Kolsky said. “We understand that organizations place extreme importance on building and maintaining customer relationships and strive to provide strategic data and information quality solutions to enterprise customer management systems that help maximize the return-on-investment in CRM implementations,” said Eric Lieberman, Firstlogic president. “As a PeopleSoft Alliance Partner since 1999, we have a successful track record of delivering integrated information quality solutions to PeopleSoft customers and are pleased to extend our offerings with our Data Quality Link for use with PeopleSoft CRM.” “As customer relationship management software applications such as PeopleSoft CRM continue to skyrocket in popularity, Firstlogic’s information quality solutions can be present to ensure business rules are enforced and critical business information is standardized, validated and consolidated,” added Art Petty, Firstlogic vice president of marketing. “This enables organizations to extend control to non-organizational people such as customers or students to manage their own information with complete confidence.” According to Joe Davis, Vice President and General Manager, PeopleSoft CRM, “Firstlogic’s data quality solutions are a perfect complement to the broad range of PeopleSoft CRM solutions providing reliable and accurate data which enables customers to make informed decisions,” Davis said. Availability Firstlogic Data Quality Link for PeopleSoft CRM has completed beta test and is currently available. For further information on Firstlogic’s information quality solutions for PeopleSoft, please visit www.firstlogic.com/peoplesoft. About Firstlogic Firstlogic specializes in enterprise-wide information quality solutions and services for e-business, data warehousing, and print and mail applications. Firstlogic’s information quality tools enhance and match business-critical information anywhere it is touched, stored, or moved across the enterprise. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Fortune 1000 companies in the e-business, financial, insurance, healthcare, direct marketing, higher education, and telecommunications markets. For more information, visit the company’s Web site at www.firstlogic.com. Editorial Contact: Leslie Johnson PeopleSoft 925/694-5684 leslie_johnson@peoplesoft.com top of page |
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