BARCELONA, Spain--(BUSINESS WIRE)--Oct. 20, 2003-- PeopleSoft (Company
Profile, Past
Stories, Case
Studies), Inc. (Nasdaq:PSFT - News) today announced that it is expanding its Customer Loyalty and Retention (CLR) program with IBM into the European
telecommunications service provider market. The PeopleSoft-IBM Customer Loyalty and Retention solution tightly integrates revenue management data with customer
relationship management (CRM) processes. As a result, telecommunications companies will be able to better identify, acquire and retain profitable customers.
IBM is providing the technology and integration services for the Customer Loyalty and Retention solution, including the IBM Service Provider Delivery Environment (SPDE),
an open standards-based framework designed to give wireline and wireless telecommunications service providers the flexibility to introduce new, revenue generating voice,
text and internet services to their customers faster, easier and at a lower cost. PeopleSoft® is providing pre-integrated CRM for Communications and Customer Behavior
Modeling applications.
The combined offering provides customer facing agents with real-time access to tightly integrated financial and CRM data. Critical customer profitability information is
presented to the agent within the context of the service interaction allowing them to more effectively identify cross-sell and up-sell opportunities and strengthen their
customer relationships.
The Yankee Group ranked customer and product profitability analysis as a leading business intelligence spending initiative for communications firms in 2003.
"Customer service providers need solutions that will integrate information from traditionally siloed business process and enable a true view of customer
profitability," said Sanjay Mewada, Research Director with The Yankee Group. "The PeopleSoft-IBM solution is designed to meet this market need."
TP S.A., Codetel, Nextel and Vodafone Netherlands, leading communications service providers, are leveraging PeopleSoft and IBM to help drive market penetration and
reduce customer churn.
"Customer defections continue to be a major issue for telecommunications companies worldwide," said Bill Hewitt, vice president, global industry solutions,
PeopleSoft. "The PeopleSoft-IBM solution allows service providers to turn every customer interaction into an opportunity to improve market share and profitability. It is
fundamentally changing how these companies compete in the telecommunications industry."
PeopleSoft has more than 700 communications industry customers worldwide, including Inmarsat, Cablecom, Belgacom, NTT Group of Japan, Polycom, Orange France,
and Telenor Networks.
About PeopleSoft
PeopleSoft (Nasdaq:PSFT - News) is the world's second largest provider of enterprise application software with 11,000 customers in more than 25 industries and 150
countries. For more information, visit us at www.peoplesoft.com.
About IBM
IBM, the IBM logo and SPDE are trademarks or registered trademarks of International Business Machine Corporation in the United States, other countries or both.
PeopleSoft is a registered trademark of PeopleSoft, Inc. All other company and product names may be trademarks of their respective owners.
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