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Utopy Publishes New Paper on Increasing the Customer Life Cycle (
This short paper describes the type of information a highly accurate speech analytics solution obtains in order to support a company’s understanding of the day-to-day concerns of specific customers. This core data can be used to populate customer profiles in support of up-sell and rescue programs and feedback to product management and marketing, in order to increase the length of the organization’s average customer life cycle. Utopy’s speech analytics solution, SpeechMiner®, automatically identifies the customer-specific topics discussed in calls with contact center agents. This provides a company with the most accurate understanding of the relationship between a company and its customers available. Nothing can replace the quality and depth of this type of customer-specific business analytics information, especially when creating product packages, identifying pricing issues and designing customer rescue strategies. Greg Borton, VP of Utopy Client Solutions, stated, “Companies are taking notice of speech analytics more than ever because they see the opportunity to extend their customer life cycles and prevent churn. These programs directly benefit overall customer satisfaction and, consequently, increase annual revenues.” This paper is available by clicking on Downloads. About Utopy
Utopy, SpeechMiner, SpeechMiner Enterprise, SpeechMiner Root-Cause, SpeechMiner Customer Satisfaction and Deliberate Listening, are registered trademarks or trademarks of Utopy, Inc. All other trademarks mentioned here are the properties of their respective owners.
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