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TECHMAR Wins Three New Technology Players for CRM Execution in EuropeeXcelon, Level 3 and Vignette Look to TECHMAR for Closed-Loop Leads Management and Increasing ROICANTON, MA – December 14 , 2000 - TECHMAR, ( http://www.techmar.com ), a global leader in high-tech CRM solutions, today announced partnerships with leading players of the high-tech industry. TECHMAR’s new clients are major providers and innovators of internet-based solutions used in e-commerce, e-business applications, and communications and information services. TECHMAR is working closely with these companies to generate, distribute and manage sales leads using closed-looped processes where results and ROI can be tracked and reported. “We are very pleased to be providing these technology and service leaders with effective ways to generate high quality leads and increase their sales, said Ludwig Bollaerts, TECHMAR Europe President. Our domain expertise in pre-sales CRM with dedicated client teams, and success in generating new business opportunities for high- tech clients, allows TECHMAR to work strategically with companies to meet their sales and marketing goals and provide results.” TECHMAR helps technology companies increase their sales, reduce sales cycles, and achieve greater return on their marketing investments. TECHMAR's solutions include building and maintaining marketing databases, inbound and outbound business development, seminar and event management, marketing logistics, lead generation and development, closed-loop sales lead management, and web-based marketing distribution tools. The latest agreements signed in Europe include:  eXcelon Corporation (Nasdaq: EXLN)  Level 3 Communications, Inc. (Nasdaq: LVLT)  Vignette Corporation (Nasdaq: VIGN) “It is exciting to see companies targeting opportunities that range from small accounts to enterprise level leveraging TECHMAR’s expertise, flexible solutions, and global operations, said Tim Young, TECHMAR’s Chairman and CEO. By helping both US and global companies in some very rapidly growing markets with significant competition, we can continue to build strong partnerships and be part of improving their marketing ROI and ability to reach sales goals.” About TECHMAR Founded in 1995, TECHMAR is the global pioneer of customer relationship management (CRM) solutions designed to help business-to-business technology companies increase sales, reduce sales costs and improve the ROI of marketing programs. TECHMAR's CRM solutions include generating qualified sales leads; nurturing relationships with prospects during the buying cycle; building databases to drive marketing campaign decisions; identifying new revenue opportunities; qualifying responders to marketing programs; recruiting seminar and event attendees; sales lead qualification; routing and distribution; and web-based actionable reporting and analysis. TECHMAR is a proven business process outsource partner to world-class companies including Cisco Systems, PictureTel, Nortel Networks, UUNET, Hewlett Packard, PeopleSoft, Network Associates, Xerox and Compaq Belux. Headquartered in Canton, Massachusetts with offices in San Jose, CA, Brussels, Belgium, Istanbul, Turkey, Munich, Germany and Paris, France. TECHMAR also founded and hosts Response Management University™ (RMU), the first web-based education site dedicated to informing b-to-b marketers and providing resources to a worldwide community of marketing decision makers ( http://www.responsemanagement.com ). TECHMAR is a trademark of TECHMAR Communications, Inc. All other company names and products are trademarks or registered trademarks of their respective companies. EDITORS' NOTE: This press release and other announcements, as well as additional information about TECHMAR Communications, Inc., are available on TECHMAR's web site: http://www.techmar.com or by calling (781) 821-8324. Editorial Contact: Wendy O'Connell TECHMAR 781-821-8324 woconnell@techmar.com top of page |
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