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Psion Selects TECHMAR for CRM ExecutionPsion Connect Turns to TECHMAR to Increase Sales for Small and Medium Enterprises with Closed-Loop Leads ManagementCANTON, MA – November 20, 2000 - TECHMAR, ( http://www.techmar.com ), a global leader in high-tech CRM solutions, was selected by Psion Connect Limited, formerly Psion Dacom, to provide CRM services. Psion Connect is the mobile data communications division of Psion PLC, a world leader in mobile digital computing and communications. Psion Connect provides mobile communications and connectivity products and is a global leader in the PC Card market. TECHMAR is helping Psion increase sales and ROI on marketing campaigns by providing lead generation and development to target small and medium sized enterprises. TECHMAR will also do closed-loop lead management by following up with Psion’s resellers on sales opportunities. “We were impressed with TECHMAR’s domain expertise in this area of pre-sales CRM and their solid track record with technology companies, said Paul Hammond, VP of Sales, EMEA. We are confident that TECHMAR can help us with our sales strategy by working in partnership with our resellers, and delivering results that will provide us with better return on our marketing investments.” “We are very pleased to be working with Psion who is known for being both a technological leader and innovator in mobile communications, said Ludwig Bollaerts, TECHMAR Europe’s President. TECHMAR is working with Psion to develop a strong leads management system that gives their account management team and reseller channel an effective strategy to distribute and follow up on good opportunities in the small and medium enterprise arena. We are optimistic that we can continue to be a value-adding partner for Psion with their current and future sales and marketing initiatives.” About TECHMAR Founded in 1995, TECHMAR is the global pioneer of customer relationship management (CRM) solutions designed to help business-to-business technology companies increase sales, reduce sales costs and improve the ROI of marketing programs. TECHMAR's CRM solutions include generating qualified sales leads; nurturing relationships with prospects during the buying cycle; building databases to drive marketing campaign decisions; identifying new revenue opportunities; qualifying responders to marketing programs; recruiting seminar and event attendees; sales lead qualification; routing and distribution; and web-based actionable reporting and analysis. TECHMAR is a proven business process outsource partner to world-class companies including Cisco Systems, PictureTel, Nortel Networks, UUNET, Hewlett Packard, PeopleSoft, Network Associates, Xerox and Compaq Belux. Headquartered in Canton, Massachusetts with offices in San Jose, CA, Brussels, Belgium, Istanbul, Turkey, Munich, Germany and Paris, France. TECHMAR also founded and hosts Response Management University™ (RMU), the first web-based education site dedicated to informing b-to-b marketers and providing resources to a worldwide community of marketing decision makers ( http://www.responsemanagement.com ). TECHMAR is a trademark of TECHMAR Communications, Inc. All other company names and products are trademarks or registered trademarks of their respective companies. EDITORS' NOTE: This press release and other announcements, as well as additional information about TECHMAR Communications, Inc., are available on TECHMAR's web site: http://www.techmar.com or by calling (781) 821-8324. Editorial Contact: Wendy O'Connell TECHMAR 781-821-8324 woconnell@techmar.com top of page |
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